Tuesday, January 27, 2015
Skymall Flies Into Bankruptcy
Even though the ubiquitous Skymall magazine reached 650 million
travelers a year in the seat back in front of you, the company was recently
forced to file for bankruptcy.
Skymall famously offered such products as a globe that could be opened into a liquor bar
($189) or a chess set ($212). The company suffered as airlines offered
internet access and passengers began bringing smartphones and tablets,
which meant they weren't forced to look in the seat back in front
of them for reading material. In the bankruptcy filing, Skymall
suggested an auction be held at the end of March.