So how do analysts value a stock? A recent video from Morningstar,
one of the most trusted independent sources for stock values, discusses
the methodology it uses. If you watch the video, you will hear a lot of
methodology similar to what we discussed in the textbook, especially
discounted cash flow analysis. Similar to what we discussed, the value
of the stock increases by the capital gains yield and will change as new
information is received. Notice an important point: Morningstar only
recommends a stock if it believes that is fair value is significantly
above the current market value, which implies Morningstar does not
believe the market is semistrong form efficient.